Resources
Guides for Shopify brands on skill contests versus sweepstakes, Instagram promotions, official rules, and no-purchase / AMOE — and why Contest.Zone is an example, not a legal guarantee.
In-repo guides — not a CMS. Not legal advice. How these guides are researched.
Prize, chance, and consideration; why objective criteria and skill-based tie-breakers matter; why drawing among top scorers reintroduces chance; and why state and platform rules vary. Contest.Zone is an example, not a legal guarantee.
Read the articleMeta and Instagram promotion guidelines versus U.S. lottery elements: comment-to-win, follow-and-tag, official rules, and when a skill contest is a different product. Contest.Zone is an example, not a legal shield.
Read the articleA practical official-rules checklist for skill contests: eligibility, void where prohibited, scoring, skill-based tie-breakers, prize, notification, privacy, and matching the live mechanic. Contest.Zone pages are an example structure only.
Read the articleWhy U.S. chance promotions generally cannot require a purchase, what equal-dignity AMOE means, and how skill contests that remove chance are a different analysis — not a free pass. Contest.Zone is an example, not a legal guarantee.
Read the articleShort, sourced definitions of the terms a brand meets when running a prize promotion in the U.S.: skill contest, sweepstakes, lottery, chance, consideration, AMOE, equal dignity, Official Rules, and the state filing thresholds.
Read the articleFor merchants comparing Shopify giveaway, sweepstakes and contest apps: what Google Autocomplete shows next to those searches, how prize, chance and consideration sort an app into a sweepstakes or a skill contest, what a random draw has to get right (free entry, equal odds for free entrants, rules and state filings), how a skill contest keeps chance out of the tie, and what any Shopify app should answer about theme blocks, permissions, entrant data, consent and billing. Each section ends with a question to ask the app, and Contest.Zone, a skill contest rather than a random draw, answers them. Not legal advice.
Read the articleRunning a contest on your storefront? For brands. Ready to publish? Create an account.